Jungle Folk
LOGO . RE-BRAND . LOOKBOOK .
Jungle Folk is a sustainable fashion brand based in Switzerland, which sources ethical materials from across the globe. Everything Jungle Folk creates is made with the intention to be trans-seasonal and produced with fair-trade practices. Garments are constructed from the finest organic materials and created by artisan communities all over the world. Their aim is to create value for everyone involved, from the knitter to you.
The clothing designs are described as ‘clean cuts’ with the intentionality to become modern classics in your wardrobe, relatable to every outfit and for each season. For this reason the design had to also be a timeless classic that would carry the brand through many seasons.
The design brief was to redesign the look they currently had to give a modern but timeless update. The branding was fleshed out within a look book with illustrations based upon the countries the products are crafted in.
