LOGO . BRANDING . PRINT . ONLINE . ART DIRECTION .
Founded in Los Angeles in late 2014, The Good Trade is a leading resource and community for sustainability, slow living and self-love. A content based business, serving a highly-engaged readership of people seeking to better care for themselves, their communities and the planet.
The premier resource for sustainable fashion and lifestyle content, annually reaching 50M highly-engaged readers across web, newsletter and social. The Good Trade is a trailblazer in ethical living and the promotion of living a life with conscious intentions.
A long term collaborator, we have worked together from logo and branding to website design, event invitations and art direction for editorial shoots. A natural cohesion between minimalist aesthetics and visuals that are inclusive of ethnicity and size, The Good Trade promotes positive visuals with insights that bring holistic fringe issues to the forefront.