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The Good Trade

LOGO . BRANDING . PRINT . ONLINE . ART DIRECTION .

Founded in Los Angeles in late 2014, The Good Trade is a leading resource and community for sustainability, slow living and self-love. A content based business, serving a highly-engaged readership of people seeking to better care for themselves, their communities and the planet. 

The premier resource for sustainable fashion and lifestyle content, annually reaching 50M highly-engaged readers across web, newsletter and social. The Good Trade is a trailblazer in ethical living and the promotion of living a life with conscious intentions. 

A long term collaborator, we have worked together from logo and branding to website design, event invitations and art direction for editorial shoots. A natural cohesion between minimalist aesthetics and visuals that are inclusive of ethnicity and size, The Good Trade promotes positive visuals with insights that bring holistic fringe issues to the forefront. 

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‘Working with 

Rebecca is always 

such a pleasure! 

She is an incredibly gifted designer & lovely person to work with. 

She has elevated our brand significantly through her branding & design work, providing additional creative direction across 

multiple projects. 

We adore her!’

-AmyAnn Cadwell, founder of The Good Trade

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