Union Square Play
LOGO . BRANDING . ONLINE . PRINT
Union Square Play is a hub for conscious parents in the heart of New York City. A community of open-minded people seeking support and knowledge for their children. A place where everyday objects spark wonder, babies engage and grown-ups find their tribe.
Created by a team of three parents, Union Square Play offers children an array of opportunities to learn and play. Classes range from hands-on creative dough interaction, up-cycling recyclables into toys, to sensory exploration and cognitive development.
Working together we developed a design that replicates shapes and lines in a playful way that speaks to their name (Union SQUARE Play) and to the rhythm and pace of a child's heartbeat when attending (a long wave for calmer activities and shorter for those that bring more excitement). The collaboration took place over many pieces of collateral (print and online), to the extent that the building boasts the brand colours and logo elements across its window panes. Union Square Play is recognisable from the streets, to their engaging social media accounts and their website to book classes.
‘What I loved most about working with Rebecca was her process. I love the effort she put into extracting the essence of our business from each of us in order to derive a clear perspective of our business’s identity. The creative direction she took with our brand is a result of her ability to synthesise our individual thoughts, visions, and goals. What a feat!’
-Anthony Rudolf, Founder of Union Square Play
