LOGO . BRANDING .
There is an outdated approach to “travel'' that is rushed and hurried, treated as more of a scavenger hunt for museums and monuments than as a way to experience new cultures. Conscious City Guides was created in an effort to highlight a more mindful way of travelling. On this website and social media platform is a curated look into green living even when on the move. CCG showcases yoga studios, vegan eateries, spirituality and places to “get out into nature.”
The brand design was centred around the geometric shapes associated with ‘consciousness’ and features interlocking shapes making an emblem of the key letter forms.